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The Back Bar Ends Bad Hair Days

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By: Jamie Matusow

Editor-in-Chief

The Back Bar, a new hair care company from beauty retailer Linda Roberts in Nashville, TN, has introduced a unisex, super-powered, multi-functional shampoo that clarifies the hair. Formulated with DuPont Glypure, the new Clarifying Treatment Shampoo ($24) contains a mild form of glycolic to gently exfoliate the scalp and effectively remove impurities and buildup from the hair follicle.  According to the retailer, results from experiments conducted by researchers at both DuPont and at TRI Princeton show that it strengthens hair and makes it easier to style, while also locking in moisture and color. From bleached to natural, dry to oily, girls to boys, Clarifying Treatment Shampoo claims to be a perfect solution for everyone. A streamlined non-breakable bottle, with a clean graphics label and a scissors logo add to its shelf appeal.
 
More info: www.therapysystems.com

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